Two years of freelancing – what have I learnt? The good, the bad, the surprising (and the downright ugly).
What have I learnt from the past two years of freelancing? The good, the bad, the surprising and the downright ugly! A few of these I was prepared for but a few never crossed my mind. The freedom to be your own boss never gets old but it doesn’t come without its downsides. Freelancing certainly is a different kettle of fish and a thick skin is recommended - I’m still working on that one. Here’s been my experience so far.
Why you shouldn’t use Chat GPT to write your copy in 2025
Chat GPT can be used as a tool, say to outline your next blog or help with some headline inspo for social media posts. But it’s not a replacement for well written copy. It doesn’t truly know anything. It only knows what you put in.
With no emotional intelligence or ability to empathise - both critical parts of copywriting, you’re missing out if you just rely on AI to write your content.
Does grammar reeeally matter?
Of course, good grammar matters overall but when it comes to writing marketing copy, you have permission to pop the rulebook to one side and write the strongest words that best meet the brief.
That doesn’t mean you can just write badly. Poor grammar looks unprofessional and can put potential customers off what you have to offer.
Playing around with grammar to create clever and compelling straplines and slogans on the other hand? I’d say go for it! It worked for Rightmove, McDonalds, o2 and many more.
How to write good copy: start with the 3 C’s
Want to know how to write effective marketing messages that get you customers? My 3 C’s of Good Copywriting are a good place to start. Read my blog for tips on how to make your copy catchy, convincing and include a strong call to action.
Looking for a freelance copywriter to write your blog posts?
You’re a busy business owner and struggle to find the time to keep your website blog updated. Hire me to produce carefully crafted content for your blogs and newsletters and cross one more job off your to-do list!